LIVE Class-Case Interview Workout – Market Sizing

Consultants do market sizing all the time. Understanding market size is a critical component of any strategic initiative, and can help you prevent costly mistakes. Yet reliable market size estimates can be difficult to come by, especially when looking at niche product categories or using specific market definitions tailored to your business goals.

This task can be particularly challenging for industrial or B2B markets, where, the consumption patterns and usages can be hard to gauge. However, a number of techniques exist to develop an accurate picture of the market to support growth initiatives.

In our session, we help you understand how consultants at McKinsey, Bain and BCG do market estimation in consulting engagements.

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